2017
"We also started out just like everyone else..."
Our CEO, Mari Rabelo, started consulting as an undergraduate student in 2012.
Graduated in Food Engineering from the Federal University of Lavras (UFLA) - MG and with a sandwich degree from the Corvinus University of Hungary, she set up her first beer factory between 2015 and 2017: it took 2 years of planning and 16 days to release the MAPA registration !
2018
opening doors
In the year following her first brewery, Mari planned and registered other factories in MG: from chip factories to cachaça factories. Advice to set up an industry is up to us!
That same year, Mari was a professor hired at SENAC and a consultant at SEBRAETEC-MG.
2019
"A partnership for life"
Demands started to increase and Mari started to expand her business. To serve her client GONT's Bier Brewery located in Brazlândia - DF, and to meet part of the demand for SEBRAETec-DF services, Mari moved to Brasília.
However, the outcome was different:
the girl from Minas Gerais entered into a working partnership with Eduardo Neves - industrial chemist, Master Brewer and former Ambev brewer - from Paraná, to carry out the StartUp at Cervejaria Brasília Beer (DF) and ended up getting married!
2020
The new Embu
Mari and Eduardo formed a professional partnership and together managed half of the breweries in the Federal District. Mari and her team's advisory then takes on a new name and is no longer "rmsrabelo" - Mari's last name, to become "Embuarama" - name of Eduardo's Brewery since 2012.
The name "Embuarama" originates from the Xetás language of the indigenous village of the Tupi-Guarani nation, who lived in the lands where Paraná is today. The word means “place where friends meet”, which lends us the meaning that our advice is carried out "between friends".
Between 2018 and 2019, Mari guided the opening, management and/or registration of 13 beverage factories.
In a new world scenario, something unusual happened: several online demands for strategic and financial planning of beverage industries appeared. Even in the midst of online meetings and factory standardization, Mari launches her first digital books and opens the first course in Brazil on "How to plan a Brewery in just 90 days" - Cerva90.
2021
New challenges!
Service demands increased and we had to start picking our battles! Mari and her team chose to deal with complex cases in the beverage industry in person and were even consultants for the giant Ambev from July to October. Even so, amid challenges and pre-supervision inspections by MAPA, a new way of studying brewery projects arrives on the market: a Study Guide with editable floor plans and virtual tour in augmented reality.
2022
We play the "progress game"!
Here at Embu, we manage our routine and transform our Metonas into Goals and Metinhas. We believe in daily construction and progress. That's why we're always building! This year we earned our first 1 million reais providing services to beverage factories in Brazil. And this was only possible because we invested in our own distance learning platform, solidified a multidisciplinary team in different Brazilian states (even in other countries!) and also increased our client portfolio.
2023
Customer-centric.
For this year we have 3 main objectives:
1) Further improve our relationship with our customers and partners;
2) Grow our distance learning platform;
3) Further standardize our internal workflow processes.
We practice Continuous Improvement Management and work focused on our goals! We believe that people need people, and we know that we are building something bigger than ourselves: we are contributing to the acceleration of the national beverage market!
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2023
Customer-centric.
For this year we have 3 main objectives:
1) Further improve our relationship with our customers and partners;
2) Grow our distance learning platform;
3) Further standardize our internal workflow processes.
We practice Continuous Improvement Management and work focused on our goals! We believe that people need people, and we know that we are building something bigger than ourselves: we are contributing to the acceleration of the national beverage market!
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Building together across Brazil
We know that excellent results are only achieved together. We deliver the solution, but our customers find us on the other side! Discover our journey so far:
#WOMEN IN EMBU
Yes, we can!
Since 2019, 60% of our contracts and partnerships have been with female professionals. We believe in an equal and accessible job market for everyone, regardless of race, color, gender or sexual orientation.
Where are our pupils?
They came to help us and we thought we had a lot to teach, but, in fact, WE are the ones who learn and grow with them!!
